About Us

360Player is the all-in-one operating system for sports organizations worldwide. From FC Barcelona to local youth clubs, we help teams manage everything from payments and scheduling to athlete development and video analysis. With 1 000,000+ users across 60+ countries, we're scaling rapidly and building to become the global leader in sports tech.

We're headquartered in Stockholm, with customers and teams across the Nordics, UK, North America, Spain, and Australia.

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The Role

We're looking for a Product Marketing Manager to own how we position and communicate our platform across key customer segments. You'll translate our feature set into clear, compelling messaging and support go-to-market efforts in collaboration with Product, Marketing, and Sales.

This is a cross-functional role reporting to the CPO, working closely with Product on upcoming features, with Marketing on campaigns, and with Sales on enablement.

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The Challenge

Our platform serves customers across three dimensions simultaneously:

• Geography – The Nordics, UK, Spain, North America, Australia—each with different market dynamics and competitive landscapes

• Sport – Football, tennis, basketball, swimming, and more—each with unique workflows and buyer expectations

• Level – Elite academies have different needs and buying processes than grassroots clubs, yet both use the same platform

We have a wide feature set: payments, registrations, scheduling, communication, video analysis, player development, websites, and more. The challenge is not explaining what we do—it's crafting the right message for the right audience at the right time. That's where you come in.

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What You'll Own

Positioning & Messaging

• Develop a positioning framework that adapts across segments, sports, and markets

• Craft messaging that resonates with different buyer personas: club administrators, coaches, federation directors, enterprise decision-makers

• Ensure consistency across all customer-facing communication

Go-to-Market

• Lead GTM strategy for new features, product launches, and market expansions

• Coordinate with Product, Marketing, and Sales to execute launches effectively

• Define target segments, channels, and timing for each initiative

Internal Product Marketing

• Keep the entire organization informed and aligned on what we're launching, why it matters, and how to talk about it

• Run internal launch communications so that Sales, Support, and Customer Success are always up to speed on new features and positioning

• Be the connective tissue between Product and the rest of the business

Sales Enablement

• Create and maintain core sales enablement materials such as pitch decks, one-pagers, and case studies

• Partner with Sales to ensure messaging is clear and actionable

• Support onboarding and training on new positioning and product updates

Market & Competitive Intelligence

• Monitor competitors and market trends across our key geographies

• Understand customer needs, pain points, and buying behavior by segment

• Feed insights back to Product and leadership to inform roadmap and strategy

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Who You Are

• A positioning specialist. You can take a complex product and distill it into clear, differentiated messaging for multiple audiences.

• Structured yet adaptable. You build frameworks that scale, but know when to tailor for specific contexts.

• You enjoy working cross-functionally and collaborating with different teams.

• Comfortable with complexity. A multi-segment, multi-market product excites rather than overwhelms you.

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Required Experience

• Proven experience in a product marketing role

• Strong track record in positioning, messaging, and go-to-market execution

• Experience creating sales enablement materials and working closely with sales teams

• Ability to work across multiple markets

Nice to Have

• B2B SaaS experience

• Experience with multi-segment or multi-market products

• Background in sports, membership organizations, or platform businesses

• Familiarity with HubSpot or similar CRM/marketing tools

• Experience running performance marketing campaigns

• Graphic design skills — ability to produce or contribute to polished visual assets

• Confident use of AI tools in day-to-day work to move faster and work smarter

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Why Join?

• Own the narrative for a platform trusted by elite sports organizations worldwide

• Shape how we go to market across segments, sports, and geographies

• Work cross-functionally with Product, Marketing, and Sales at a company where these functions collaborate closely

• Clear mission: We're building to become the #1 sports tech platform globally

• Competitive salary, pension, wellness allowance, and the equipment you need to do great work

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Details

• Location: Stockholm (office-based)

• Reports to: CPO

• Start: As soon as possible

Team

Product & Engineering

Locations

Stockholm