Rebrandly is the world's leading link management platform that empowers marketers, agencies, content creators, and developers to modernize their tech stack and elevate essential connections. With Rebrandly, anyone can easily brand, optimize, and shorten URLs and QR codes to improve deliverability, enhance security, track real-time click analytics, and boost performance with every link.

Established in Italy in 2015, Rebrandly has operated as a remote-first company since its inception. Headquartered in the US, our diverse and global team serves tens of thousands of customers in over 30 countries. Our platform is trusted by millions of users and global brands worldwide, including Versace, Toyota, PayPal, and Zillow.

Role Overview

As Growth Operations Manager, you'll drive operational excellence across our revenue functions, optimizing processes, managing our Marketing tech stack, and enabling data-driven decision-making. You'll work cross-functionally to create scalable systems that power Rebrandly’s product-led and sales-led growth strategies. This role offers an exciting opportunity to drive growth and operational excellence in a dynamic PLG SaaS environment. The ideal candidate will be passionate about optimizing processes, leveraging data for decision-making, and collaborating across teams to achieve ambitious growth targets.

Key Responsibilities

• Strategic Alignment and Business Analysis
• Collaborate with leadership to identify, prioritize, and execute high-impact growth opportunities
• Ensure all growth initiatives align with the company's overall strategic objectives
• Conduct regular business analysis to identify growth trends, challenges, and opportunities

Growth Operations

• Create a best-in-class inbound sales engine, testing new solutions (including AI) for capturing and converting website visitors
• Deliver transparent and reliable reporting on sales and marketing metrics
• Partner with VP Sales to provide insight and analysis on sales metrics and pipeline data
• Create repeatable processes and provide hands-on technical support for campaign launches
• Collaborate with growth marketing to automate top-of-funnel workflows to maximize conversion rates
• Conduct analysis to identify growth opportunities within the customer base and target markets
• Own the administration of the sales and marketing tech stack (Salesforce, Gong, ZoomInfo, HubSpot, Intercom, etc.)

Product-led Sales Operations

• Collaborate with the product team to identify usage triggers that generate high-converting leads
• Design and operationalize a system for capturing product-qualified leads
• Create a sales pipeline routing system for PLG-to-SLG expansion ARR
• Define and launch innovative programs to diversify and increase sales pipeline health, including:
• Sales referral program for customer-to-customer referrals
• Establish an "Alumni outreach" program for sales reps to connect with previous customers in new roles
• Identify and propose other creative and effective sales expansion opportunities

Partner Operations

• Streamline and automate the capture, routing, qualification, and follow-up for inbound partner inquiries
• Deploy and manage affiliate marketing initiatives

Operational Process Optimization

• Scale internal processes to support efficient and rapid growth across all departments
• Develop and implement efficient workflows to enhance productivity and reduce bottlenecks
• Identify and address areas for automation and process improvement

Revenue Tech Stack Ownership

• Partner with Engineering to ensure GTM tech stack adheres to Rebrandly's data architecture standards
• Evaluate, select, and implement new tools to enhance operational efficiency
• Ensure seamless integration between tools to create a cohesive growth operations ecosystem

Data Management and Analytics

• Establish and monitor KPIs for growth initiatives across all departments
  • Marketing ROI: Channel Performance KPIs, Campaign Efficiency, Cost per Acquisition
  • ICP TOFU coverage, ICP/Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) Conversion Rate
  • PLS lead volume and conversion rates
• Manage and maintain data integrity in CRM and other software tools
• Conduct regular reporting to leadership on growth progress and opportunities

Demand Generation and Sales Enablement

• Collaborate with Growth Marketing to operationalize demand-generation campaigns
• Support Sales leaders with pipeline and opportunity inspection
• Assist with the onboarding and training process of new team members

Qualifications

• 5+ years of experience in Growth Operations, Marketing Operations, Sales Operations, or similar roles in a high-growth B2B SaaS scale-up environment; PLG experience preferred
• Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, Mixpanel)
• Demonstrated ability to manage operational projects from start to finish, on-time and on-budget
• CRM System Administration Experience: Salesforce, Zoominfo, Hubspot, Intercom, and Gong
• Integration Expertise: Zendesk, Stripe, and other core systems
• Excellent communication and leadership skills for effective cross-functional collaboration
• Strong problem-solving skills and a data-driven approach to decision-making
• Expertise in LinkedIn Campaigns, Hubspot forms, and UTM tracking
• Experience with AI tools (Perplexity, ChatGPT, Anthropic) is a must

Why Join Our Team:

• Drive measurable impact by leading growth initiatives in our rapidly scaling SaaS platform
• Own your strategic vision with true autonomy and executive support
• Enjoy comprehensive compensation including equity, performance bonuses, and premium health benefits
• Accelerate your career through mentorship programs and a dedicated learning budget
• Thrive in our culture that balances innovation with work-life harmony

Rebrandly provides its full-time US employees with a competitive compensation package. In addition to attractive salaries, the company offers comprehensive benefits including:

• Unlimited PTO
• Medical, Dental, and Vision health insurance plans
• Supplemental benefits: STD, LTD, Life and AD&D Insurance, HSA or FSA, and Talkspace
• Roth and Traditional 401(k) plans with company match
• Flexibility of remote work is supported by a company-provided technology package.

That's all to say: these job listings are approximations!

If you're a curious and passionate person, we want to hear from you.

Rebrandly is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.