Role: Senior Brand and Marketing Specialist

Office: Edenvale or Stellenbosch

Work Environment: Hybrid but leaning towards mostly in-office (at least 4 days a week with flexibility) and an expectancy to be mostly in-office during the first 3-6 months of onboarding

About the Role

We are looking for a highly motivated and experienced Senior Brand and Marketing Specialist to join our marketing team. This role is ideal for someone who is both strategic and hands-on – passionate about building brand equity, creating impactful content, and driving campaigns that generate demand and engagement.

Working with our Marketing, Product Development, Sales and Customer Success teams, this role has reach across Skynamo and ensures brand and campaign consistency and feedback loops from which we can learn and adapt with our target market.

Your Day-to-Day

• Developing and executing brand strategies that enhance Skynamo’s visibility and positioning.

• Maintaining brand consistency across all touchpoints including digital, print, product, and events.

• Managing the content calendar and lead the development of blogs, case studies, social posts, videos, and campaign assets.

• Coordinating and executing multi-channel marketing campaigns in collaboration with Product Marketing and Sales.

• Planning and managing Skynamo’s presence at events, trade shows, and webinars.

• Managing Public Relations with external agencies.

• Working with external vendors and agencies on creative and campaign execution.

• Monitoring and reporting on brand awareness, engagement, and campaign effectiveness.

• Collaborating cross-functionally to ensure messaging and brand alignment.

Outcomes (What Success Looks Like)

Brand Strategy & Execution

• Customer-facing teams use the same key messaging and value propositions across all touchpoints

• Improvement in brand recognition and recall

• Everyone across the company tells the same story about who we are and what we do

Content Strategy & Execution

• Sales teams regularly share and use marketing content in their customer conversations

• Our content gets referenced and engaged by industry experts, prospects and customers

• Speaking opportunities come to us because people recognise our thought leadership

Lead Generation & Growth

• We attract the right type of leads who fit our ideal customer profile

• Customers become advocates who can effectively refer new prospects

• Optimised cost per lead

Digital Performance & Reach

• Website visitors spend more time on key pages and engage with our content

• Social media followers actively engage with and share our content

Field Marketing

• Trade show conversations start with "I've heard of you" rather than "What do you do?"

Requirements (What We Need)

• 5–8 years of experience in B2B marketing, preferably in SaaS or technology.

• Strong brand, content, and marketing experience.

• Excellent written and verbal communication skills.

• Proven ability to manage projects and campaigns end-to-end.

• Proficiency in tools like HubSpot, WordPress, Google Analytics, and design tools (Canva or Adobe).

• Experience working cross-functionally with sales, product, and design teams.

Competencies (What Will Help You Thrive in This Role)

Creative & Innovative

• Creative problem-solving and out-of-the-box thinking

• Aesthetic sensibility and visual intuition

• Adaptability to new trends and platforms

• Experimental mindset for testing new approaches

Collaborative & Influential

• Strong interpersonal skills and relationship building

• Ability to influence without direct authority

• Team player who works well across departments

• Diplomatic in managing competing priorities

Organized & Detail-Oriented

• Strong attention to detail and quality standards

• Multi-tasking ability with competing deadlines

• Process-oriented and systematic approach

• Brand consistency focus

Resilient & Adaptable

• Comfortable with ambiguity and changing priorities

• Bounces back from campaign failures or setbacks

• Flexible in approach while maintaining brand standards

• Thrives in fast-paced, dynamic environments

Why Join Skynamo?

• Competitive salary and benefits package.

• Be part of a team with a measurable and direct impact on Skynamo’s global success.

• Be part of a mission-driven company transforming the way sales and field sales teams work.

• Work at the intersection of product, sales, marketing, and customers – shaping how the value of our product is understood and experienced.

• A challenging and engaging work environment that prioritizes and values trust, autonomy and continuous learning

• Offices in Stellenbosch and Edenvale featuring an in-house barista, daily lunches, and a fun team culture (including daily Team Fortress gaming during lunch with colleagues!).

More about Skynamo

Established in Stellenbosch, South Africa 2012, Skynamo is a fast-growing SaaS company specializing in Sales and Field Sales Management solutions. We help manufacturers, wholesalers, and distributors with sales teams to improve productivity, customer engagement, and increase revenue.

Skynamo is utilized by close to 10,000 users at approximately 1,000 companies across a wide range of industries in Southern Africa, Australasia, the UK, Europe, and the US.

We're proud to be a certified partner of Acumatica, Sage, and Xero, and one of the few global tech companies to hold ISO 27001:2023 certification.

To get to more about our culture and our people please check out: https:// www.instagram.com/skynamohq/ and https://www.linkedin.com/company/skynamo/

Skynamo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, gender expression, age, or disabled status.