About the Role

Skynamo is looking for an energetic, ambitious, consultative sales professional who wants to smash targets and be well rewarded in a dynamic software-as-a-service (SaaS) environment. Our typical customers are wholesalers, manufacturers and/or distributors with outside sales teams who can benefit from our mobile CRM and ordering app, Skynamo.

As an SDR at Skynamo, being responsible for generating outbound leads, you are the first person to create “wow” moments with prospective clients, identifying key areas where Skynamo can help their businesses thrive. Being the first person to make contact with prospective clients, you will also be able to provide information and feedback to the business about what is working and what is not working in the market.

You will be partnering with Skynamo Account Executives to develop go-to-market strategies, working under general direction reporting to the Sales Manager.

This position focuses primarily on cold calling prospects during standard business hours. As part of our expanding international reach, there will be occasional opportunities to engage with USA and UK prospects, which may require some flexibility in working hours to accommodate different time zones.

Your Day-to-Day

Prospecting and Outreach

• Conducting outbound prospecting primarily via cold calls, but also via personalised emails, social media (LinkedIn), and other channels.
• Developing and maintaining a consistent pipeline of potential customers through targeted research and lead generation strategies.
• Identifying key decision-makers and influencers within target organisations.

Lead Qualification

• Engaging with leads in meaningful conversations to understand their needs, challenges, and fit for the company's solutions.
• Using qualification frameworks (e.g., BANT) to determine lead quality.
• Converting marketing-generated and self-sourced leads into sales-qualified opportunities (SQOs).

Appointment Setting

• Scheduling discovery or demo meetings between qualified leads and the Account Executive or Sales team.
• Ensuring smooth handoff of leads by providing detailed notes and context to the sales team.

CRM and Data Management

• Accurately documenting all outreach activities, lead information, and conversations in the CRM (e.g., Salesforce & Outreach).
• Maintaining up-to-date records of prospect interactions and statuses to ensure proper pipeline visibility and reporting.

Collaboration and Feedback

• Working closely with Account Executives, Marketing, and Sales Operations to refine messaging, targeting, and lead quality.
• Providing feedback to marketing on lead sources and campaign effectiveness.
• Collaborating with other SDRs to share best practices and improve team performance.

Performance Tracking and Reporting

• Meeting or exceeding key performance indicators (KPIs) such as outbound calls, emails sent, meetings booked, and SQOs generated.
• Participating in regular sales meetings, training, and performance reviews.

Outcomes (What Success Looks Like)

Revenue & Growth Impact

• Outbound-generated pipeline becomes a predictable, scalable revenue engine that drives new customer acquisition
• Monthly recurring revenue (MRR) growth accelerates as you consistently feed high-quality leads into the sales funnel

Market Expansion

• Your total addressable market actually gets addressed - you're no longer limited to prospects who happen to discover Skynamo organically
• You penetrate new market segments, industries, or geographic regions that weren't finding us through inbound channels
• Competitive displacement increases as you proactively reach prospects before competitors do

Sales Team Transformation

• Account executives spend more time closing deals rather than prospecting, dramatically improving their productivity and quota attainment
• Sales velocity increases as the pipeline stays consistently full of qualified opportunities
• Revenue becomes more predictable and less dependent on marketing campaign performance or seasonal fluctuations

Strategic Business Outcomes

• You gain valuable market intelligence about prospect pain points, competitive landscape, and messaging that resonates
• Brand awareness expands exponentially as you connect with prospects, even those who don't convert immediately
• Skynamo develops a repeatable, scalable growth model that can be replicated across territories, products, or markets

Organizational Maturity

• Data-driven sales processes emerge as you track outbound metrics and optimize performance
• Skynamo transitions from reactive (waiting for leads) to proactive (creating opportunities)
• You build institutional knowledge about what makes prospects convert, informing product development and marketing strategy

Requirements (What We Need)

• 1+ years of experience in cold calling, Sales Development or Inside Sales
• Proven track record of achieving and exceeding targets
• Self-starter with proven success in outbound and inbound lead generation in competitive and results-driven environments
• Excellent verbal and written communication skills
• Working knowledge of outbound and inbound technologies and tools
• Proficiency with sales technology tools including CRM (Salesforce.com, SalesLoft and Outreach experience is advantageous), sales engagement platforms and Microsoft Office

Competencies (What Will Help You Thrive)

• You are able to collaborate effectively with all levels of the organisation including sales, marketing, product, and engineering
• You are able to analyse, organise and plan
• You are able to execute on deliverables
• You have a learning and research mindset
• You are able to be persuasive
• You are curious and have an innovative approach to working
• You have a structured, focused and disciplined approach
• You are coachable

Why Join Skynamo?

• Competitive salary and benefits package.
• Be part of a team with a measurable and direct impact on Skynamo’s global success.
• Be part of a mission-driven company transforming the way sales and field sales teams work.
• A challenging and engaging work environment that prioritizes and values trust, autonomy and continuous learning
• Offices in Stellenbosch and Edenvale featuring an in-house barista, daily lunches, and a fun team culture (including daily Team Fortress gaming during lunch with colleagues!).

More about Skynamo

Established in Stellenbosch, South Africa 2012, Skynamo is a fast-growing SaaS company specializing in Sales and Field Sales Management solutions. We help manufacturers, wholesalers, and distributors with sales teams to improve productivity, customer engagement, and increase revenue.

Skynamo is utilized by close to 10,000 users at approximately 1,000 companies across a wide range of industries in Southern Africa, Australasia, the UK, Europe, and the US.

We're proud to be a certified partner of Acumatica, Sage, and Xero, and one of the few global tech companies to hold ISO 27001:2023 certification.

To get to more about our culture and our people please check out: https:// www.instagram.com/skynamohq/ and https://www.linkedin.com/company/skynamo/

Skynamo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, gender expression, age, or disabled status.