Opus1 is building the platform that powers the next generation of performing arts education. As a leading SaaS CRM for music and performing arts schools, we help organizations manage, grow, and engage their communities through modern, intuitive software that connects administrators, instructors, and students. We're a fast-growing startup passionate about enabling creative education to thrive!

We are looking for a high-energy, versatile Demand Generation Manager to lead our growth efforts and fuel our sales pipeline. You won't just be managing agencies; you’ll be "in the tools"—writing copy, launching ads, and building campaigns from the ground up. Your primary mission is to identify, engage, and convert new logos through a multi-pronged, creative marketing approach.

The ideal candidate is a growth-oriented Demand Generation marketer with 3-7 years of experience developing and executing modern, effective marketing strategies. You excel at driving integrated campaigns that nurture highly qualified leads through the funnel. You possess a strong grasp of both qualitative and quantitative tactics. Comfortable in fast-paced environments, you are adept at experimenting with and leveraging modern tools, including AI-powered solutions.

Reporting directly to the Vice President of Marketing, this is a founding position on the Opus1 Marketing team with opportunities for advancement based on performance.

This role will be responsible for…

• Cross-functional leadership - Aligning marketing, sales, success, and product teams on lead generation efforts.

• Campaign Execution: Owning the end-to-end execution of integrated campaigns across email marketing, paid digital (Google), and social channels.

• Content Creation: Producing high-converting marketing assets, including ad copy, landing pages, email sequences, and promotional materials.

• Website Landing Page Optimization: Working closely with the Product Marketing team, owning, maintaining, and improving elements of the website to maximize conversions.

• Multi-Channel Programming: Owning strategy and delivery of webinars, podcasts, and field events designed to capture and nurture high-intent leads.

• Content Calendar: Owning and operationalizing a cross-channel content calendar that aligns marketing, sales, and product around shared themes, timing, and priorities.

• Pipeline Generation: Maintaining a singular focus on new logo acquisition, ensuring a steady flow of Sales Qualified Leads (SQLs) to meet revenue targets.

• Measurement & Optimization: Tracking and reporting on the performance of all channels. You must be able to connect "top of funnel" activity to "bottom of funnel" revenue using CRM and attribution tools.

• Cross-Functional Agility: Working closely with Sales and Product teams to align messaging and ensure seamless lead hand-offs.

You’re a solid for for this role if you…

• Bring 3–7 years of experience executing successful demand generation campaigns in B2B SaaS.

• Are Versatile: You are a "jack-of-all-trades" who is comfortable switching from spreadsheet analysis to creative copywriting in a single afternoon.

• Demonstrate Technical Proficiency: You know how to use tools including HubSpot, Wordpress, Google Ads, Google Analytics, Meta Business Suite, and the Google Suite.

• Have a Data-Driven Mindset: You don't just run campaigns; you obsess over CAC (Customer Acquisition Cost), conversion rates, and pipeline velocity.

• Have a Knack for Project Management: You excel at project management with the ability to manage multiple initiatives on time and within budget.

• Exhibit Exceptional Communication Skills: You have excellent writing skills with the ability to simplify complex value propositions.

• Are a Self-starter: You have a builder mindset and work well independently and collaboratively.

• Value Speed and Grit: You demonstrate grit and have a strong work ethic in a fast-paced, startup-like environment.

• Are Curious: Excited and curious about how to apply AI tools to increase efficiency and velocity.

Bonus points for candidates who have…

• Experience and passion for performance arts education.

In your first 90-days you will…

• Audit existing demand efforts, deliver actionable recommendations, and implement new strategies.

• Launch at least two fully integrated demand campaigns (paid, landing page, email) that generates measurable MQLs.

• Establish a reliable measurement framework in HubSpot that connects top-of-funnel activity to pipeline and closed-won revenue.

Benefits at Opus1

• Medical, Dental, and Vision insurance to keep you covered

• 401(k) to help you plan for the future

• Paid Holidays and Flexible PTO

• Remote Work

• Office Equipment Reimbursement

Are you ready to join a company where art, technology, and community meet? Apply today and help us create solutions that empower educators to focus on what matters most: inspiring the next generation. We look forward to hearing from you!